A week later and I’m still thinking about the Steve Jobs Keynote at Macworld, which, if anything, goes to show how far I’ve gone towards Mac Zealotry. I’ve always had some interest in the annual speech, but I’m not sure if I ever pictured myself watching text updates for an hour and a half, barely blinking in sheer anticipation.
With that in mind, it’s a shame this particular Keynote had to be my first as a diehard user, because there there really wasn’t anything particularly exciting to it. Sure, there was the introduction of the first Intel Macs, but with the machines’ form factor staying the same, and with no price change, the only real change WAS the chip inside, and that’s so last year—I wanted a 42 inch iMac or a Mac Mini Media Center, dammit!
That said, I’ve read some analysis suggesting that this was the entire point, that this Keynote was about assurances that the switch to Intel was strictly about the processor and nothing more, and I suppose that strategically, it makes sense. However, as one of the Mac faithful expecting another revelation, it left me a little empty. In fact, when they announced that the Powerbook and iMac were the first to be switched, my first thought was to the owners of last G5 models, what with the iMac revision not even two months old.
Now, I know Apple’s 30th anniversary is coming April 1st and there’s probably something bright and mysterious right around the corner, but that doesn’t change the fact that this Keynote was a total bore. Bring on April Fools!
